As the number of customers for your business increases, so does the data pool for the existing and prospective customers. Amid such a complex data pool, identifying the right audience and creating your marketing strategy can take time and effort. According to a study, as many as 72% of business marketing campaigns cannot reach the right audience. Every piece of data your company collects from customers — from social media likes, website visits or email surveys – contains vital confidential data that needs to be analysed to understand your customers more effectively.

– Source: Times of India