The impact of ChatGPT technology is not just about creating instant content. It’s about data visibility… In a downturned economy, there is more pressure than ever to become a data-driven B2Bmarketer and maximize the ROI of every dollar spent on the increasingly more complex B2B customer journey. “The resulting surge in data has not provided marketers with a substantially better understanding of their customers, because their companies’ outdated data modeling isn’t able to capture these shifts with the necessary granularity and speed. [McKinsey]

– Source: Forbes