Our proprietary software and rigorous methodology captures clusters, structures, sentiment and intent signals across social networks. This allows us to collect, clean and visualize vast amounts of unstructured social data into actionable intelligence. We then develop precise communication strategies and hyper targeted audiences.
Once Brand Assessment and review have been completed (Week 1), and scope of work defined (Week 2), Traktor Beam will present a comprehensive summary of initial targeted audiences, based on our preliminary data scrape of relevant B2C and/or B2B verticals (Week 2)
We start by identifying and analyzing an initial data set of consumers, competitors, lookalike accounts and influencers in your sector. We will then sort, filter and target to build custom audiences, generate brand awareness and aggregate consumer / community engagement for conversions specific to your needs and objectives.
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Audience Development & Engagement
Social Data & Target Audience Analytics
Actionable Insights
Collect, clean & analyze
Our processes for collecting and analyzing large amounts of unstructured data delivers superior data cleaning capabilities that allows for Audience segmentation, conversation sculpting, real-time lexical and heat maps, with a comprehensive analysis of Content (links & posts), Terms (hashtags & keywords) and Sentiment.
We can then Determine and Define (Week 3):
- We can then Determine and Define (Week 3):
- Where (and who) your key audiences are;
- What channels / media they participate in;
- How best to reach them effectively: traditional, organic or digital
- Any additional resources or assets that might be required to update or amplify current marketing or communication initiatives. (link to a la carte page)
- An activation schedule aligned with these campaign objectives